Category Archives: Uncategorized

Why Video Marketing Should Be Your Flagship Advertising Medium

Video marketing is the ideal medium for increasing website traffic and for reaching prospective customers. If you do it right, it also has the power to help improve your search engine rankings. Unfortunately, far too many online business owners tend … Continue reading Continue reading

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Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of “marketing’ is misunderstood just the same. To give you a basic understanding, marketing is not a one time … Continue reading

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Airport Advertising: A Way to Meet Your Potential Customers

The integration of out of home advertising and use of airport terminals are being used for targeting the audience to make them prospective potential customer for a business because none of the business can run without business promotion and marketing … Continue reading

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Demand of Content Marketing Over Native Advertising

It’s been a confusing task for brands to choose between content marketing and native advertisement. However, there is a famous quote stated by Seth Godin, “Content Marketing is all the marketing that left.” Users prefer and love the nicely written … Continue reading

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What Is Digital Marketing and How to Use It

You will have to devote lots of time marketing yourself and earning referrals. Content marketing thus will be more prone towards user-generated, instead of professional, content within the next calendar year. The secret to content marketing is that the content … Continue reading

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The Important Difference Between Marketing, Selling and Advertising

I’ve heard the same sentence from many small business owners: “I’ve tried that, it doesn’t work for my business”. The practice of advertising is a mystery to most small business owners. For them it’s hard enough trying to perfect the … Continue reading

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Ebook Marketing Strategy – 5 Steps To Massive Ebook Marketing Success

After going through the effort of writing your ebook, the next step comes to develop an eBook marketing strategy and carry it out to market your work. No doubt that while the content of your eBook is important, your eBook … Continue reading

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Effective Search Engine Marketing (SEM) and Keyword Advertising Without Losing Your Shirt

You may or may not know that traditional methods of marketing (emblematic items, broadcast ads, printed ads, etc.) can be integral to successful marketing on search engines. I will remain very broad in covering the topic because there are many … Continue reading

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The Little-Known Marketing Secret That Allows You To Write Advertising Homeruns

You remember Sherlock Holmes don’t you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities. So, grab … Continue reading

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How Advertising and Marketing Got Started

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried. But modern day advertising started … Continue reading

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